Stores Avoid Merry Christmas

I haven’t shopped at any of the retail chains that have decided not to celebrate Christmas this year. I don’t know of anyone who glorifies winter, and I don’t support stores that are avoiding reference to the birth of Jesus.

As a surprise on Sun., Dec. 11, a Target commercial appeared on TV that said Merry Christmas. Perhaps the retailer is having second thoughts if the promotion of season’s greetings or a merry winter hasn’t brought in the anticipated profits.

I’ll be watching to see if stores advertise their sales beginning Dec. 26 as “after winter sales” for merchandise that isn’t selling. Any latent grab for Christian cash doesn’t set well with me, and a slump in sales should serve as a learning experience for retailers.

Elizabeth Mimm
Mission Viejo