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City Moves Backwards The Mission Viejo City Council majority is on a roll … backwards. In addition to downgrading neighborhoods by adding apartment projects, council majority members Frank Ury, Trish Kelley and Dave Leckeness think 1940s-style billboards are a fine addition to the city. Following is a letter written by Palmia residents after Kaleidoscope presented its billboard proposal to the council. The issue was addressed in detail last week on this blog, http://missionviejoca.org/html/article118.html Dear Neighbors, Here is a copy of the e-mail we sent to those 3 Council members. You may want to contact them as soon as possible. We were unable to attend the meeting on Monday evening regarding the signage along the 5 Freeway as proposed by the Kaleidoscope. Our friends attended and believe the Council should really consider the remarks made by the lady who said that her grandkids use their iPhones--not signage. This center has always been considered a teen hang-out market--so it would be good that the Council think about encouraging the Kaleidoscope owners to use 21st Century rather than 1940s methods of advertising. It was my personal observation that nearly all of the letters from tenants of Kaleidoscope businesses seemed to have been written in the same format--probably on the same computer, as the font was exactly the same. Sure seemed like "boiler-plate" letters written most probably by the owners of the Kaleidoscope and signed by the tenants. It would be well for the City Council to contact the owner and encourage his tenants to think in terms of how teens decide where they are going. I find it hard to believe that they would make their decision based on some Times-Square type of ad along a freeway. Thank you for agreeing to not making an unwise "snap" decision on this matter. The quiet in our Palmia neighborhood has been ruined by the horrible crashing noises we are hearing as the asphalt and concrete UDR is demolishing is being slammed into trucks, then we hear the loud "beep, beep" as the trucks are put into reverse. Please don't let the other end of our city be ruined by another unwise decision. Thank you. Sincerely, |
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