|
 |
||
|
The city needs a business development consultant Mission Viejo doesn’t have a marketing representative to develop business community contacts and improve the city’s business climate. Mission Viejo also doesn’t need one more employee added to the city staff on a payroll that is already bloated. When comparing Mission Viejo to Rancho Santa Margarita, the payroll differences are glaring. Rancho Santa Margarita has 17 or 18 employees for a contract city and Mission Viejo has 133 or 134 employees. Businesses contribute approximately one-half of the city’s income and represent about 10 percent of the city’s geographic area. Residents contribute about one-half of the city’s income and represent about 90 percent of the city as homeowners. Residents pay through property taxes and businesses pay through sales taxes and property taxes. These percentages are approximate, but the comparison illustrates the value of business to the city. With one cent of every seven and three-quarters (7.75 percent) of sales taxes going to the city, our city needs a healthy business climate. Mission Viejo needs a non-employee marketing consultant who works on a commission basis and develops contacts for business improvement in the city. This person should be paid on a performance-basis only. New businesses mean more income to the city, and a contact working for the city adds muscle to the city business development program. Business symposiums should be sponsored by the city and the word disseminated in the Orange County community that Mission Viejo is serious about business growth. James Edward Woodin |
||