Support Small Business in Mission Viejo
Letter to the editor

A drive is in progress to support a local coffee shop and the local mom
who owns it at Mission Foothill Marketplace (on Los Alisos Blvd., east of Marguerite Pkwy). The coffee shop is called Moxie Java. It is in the troubled center adjacent to the former Kmart property. 

Vons wants to put a Starbucks in its store, which could put the neighborhood place out of business. In my opinion, the landlord is doing little to stop it. This is a very low-traffic center with struggling stores. Hundreds of community members have written to business.ethics@Safeway.com asking them to withdraw the proposed Starbucks. In my opinion, the corporation seems insistent on being a big business bully and not listening to its customers. Other supporters who do not shop there want to save a neighborhood coffee house. Please spread the word and inform the local media.  We still need to show our young people the American Dream can be achieved without being run over by big business that couldn’t care less about a small family-owned business.

Vons keeps saying Moxie Java will not be harmed – I disagree.

Jill Hanoka
Mission Viejo